Several media sources are reporting that the new Dynamo Stadium will be named BBVA Compass Stadium. The deal is reportedly worth $20 million over 10 years for the team, not to shabby but not as much as you might expect. In all likelihood the team sold the best deal they could and will use the next ten season building the brand even more to help get an even bigger second deal in the future, much like they did with the shirt sponsorship.
For reference, the Philadelphia Union got the same deal from PPL for the naming right on their stadium. Real Salt Lake's deal was in the same region as well. So it appears this is par for the course with MLS stadiums right now.
We will find out a lot more tomorrow when the official announcement is made at 3pm CT by the team at a press conference that will be streamed live on HoustonDynamo.com.
Until then, here's a little bit about our new corporate sponsor:
BBVA Compass is a United States financial holding company headquartered in Birmingham, Alabama, with US$65 billion in assets and primarily located in Alabama, Arizona, California, Colorado, Florida, New Mexico, and Texas. Compass Bancshares is one of the U.S.'s 25 largest banks, and was previously a member of the S&P 500 Index and the Dow Jones Select Dividend Index.